After tons of emails and letters poured in over the Christmas season, Costco wisely decided to embrace the holiday. They did not just allow Christmas in their stores but they promoted it. This was very exciting to me because I’ve always been a big supporter and advocate for Costco. I love their quality, their customer service and the way they run their company. The AFA had issued a press release that Costco was not just steering clear of Christmas (which I don’t like but can live with their corporate decision) to banning the use of the term in ads or communications. This second position is unacceptable in my eyes. Costco wisely changed their position and took the high road.
It’s never been my position to say that stores must advertise for Christmas, but to ban a holiday that an overwhelming percentage of American Christians and nonchristians celebrate is an exercise in extreme political correctness and like Brad Stine- I hate political correctness.
Yeah Costco! I figured out that the lifetime value of my family to Costco was somewhere in the neighborhood of $200,000. If you take that and times it by 75% of American families then they also made a pretty good business decision.
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